Logic and rhythm
The two things that make long copy readable are a logical structure and a rhythm to the writing. The first takes the reader by the hand and leads him or her easily from the introduction to the pay off. The second makes the journey entertaining along the way.
These two principles underpin my long copy work - and my short copy come to think about it. Here are a few examples.
Read the copy
Read the copy
Read the copy
Read the copy
Call 01380 831336 / 07711 116293
Email mark@fostercopy.com